Who It's For
Built for owner-led service businesses.
$2M–$15M turnover. Outgrown the systems that got you there. If that's you, we'll fit in fast.
OWNER-LED · NZ$2M – $15M+ REVENUE
01 — Ideal Clients
Operationally heavy. Systems under pressure.
Trade businesses
Service businesses
Contractor-led companies
Growing SMEs
Industries
Who we work with.
Trade and service businesses across Aotearoa — anywhere operations are heavy, margin is tight, and the owner is stretched.
Electrical Contractors
Civil & Construction
Landscaping
Mechanical Services
Property Services
Commercial Services
Before / After
What changes on the ground.
BEFORE · CHAOS
- Invoices delayed
- Margins unclear
- Owner overloaded
- Reactive firefighting
- No reporting cadence
AFTER · STRUCTURE
- Weekly billing rhythm
- Live margin visibility
- Decisions delegated
- Structured weekly ops
- Numbers every Monday
02 — Typical Profile
You'll recognise yourself here.
- $2M–$15M+ revenue
- Owner-led
- Growing but stretched
- Systems under pressure
- No full-time COO
03 — Not Suitable For
We're not for everyone.
Backbench is built for operational businesses with structural pressure. If that's not you yet — we're probably not the right fit.
- Startups
- Solo operators
- Lifestyle businesses
- Businesses under $500k revenue
If you're between $1M–$2M revenue and scaling fast, talk to us anyway — we'll tell you straight if we can help.
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